Morning Journey Specialty Coffee
Branding + Package Design
In addition to the logo, I came up with the concept of packaging Morning Journey Specialty Coffee in a book-like box to be reminiscent of a travel journal. I love making scrapbooks when traveling and I thought it would be fun if the packaging resembled that; after all Morning Journey makes coffee from different parts of the world. Each box provides information about the country of origin and is intended to be kept as a souvenir, so you don't just get a great cup of coffee but a beautiful box too.