What is Branding?
Branding is a marketing term widely used but not always understood. It is defined as the process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. In other words, branding is the overall presentation of your business. It goes beyond your logo and extends all